Berkley PowerBait makes beginning fishers good and good fishers great! It took Berkley scientists more than 25 years to perfect an irresistible scent and taste, resulting in the exclusive PowerBait formula. Fish like PowerBait so much that they will hold onto it 18 times longer than normal, giving you time to feel more bites, hook more fish, and therefore catch more fish! The dough has a high buoyancy and is easy to knead into the right shape. Available in several tempting flavors.