The Berkley PowerBait® Minnow has been a favorite among anglers for years thanks to its versatility, subtle action and natural baitfish profile. The exclusive PowerBait formula, on which Berkley has worked for more than 30 years, makes this lure irresistible: predatory fish hold it no less than 18 times longer, resulting in more bites as well as a better hook-up.

The Minnow is now available in brighter and more striking colors, making it even more visible under different conditions. Thanks to its split-tail design, this bait creates a finesse action that works perfectly with difficult or shy fish.